WELCOME TO
LED BY
ROBERT HARTWELL
Storytelling Expert, Executive Producer & Television Host, Strength on Stages Founder
&
Melissa Cassera
Publicity Expert, Professional Screenwriter, Bestselling Author
The Schedule
The Bankable Stories Incubator is a 90-Day program featuring group mentoring from Robert and Melissa, weekly assignments, guest industry-leading experts, a fabulous community, prizes, and other surprises.
You will also receive a homework assignment that aligns with the week’s theme. Everyone who turns in their assignment for the week is eligible to receive that week’s prize.
Week 1
Your Epic Visibility Plan
TUESDAY MAY 16 | 12-1:30pm ET
We’ll kick off the program with a 90-minute group call with Robert and Melissa, welcoming you to the program, discussing the stories you want to leave behind, and the new story you need to be telling, and creating your visibility manifesto.
THURSDAY MAY 18 | 12-1pm ET
This week also features a VIP bonus call with a guest expert on designing your Visibility Vision Board.
Homework Due Monday May 22nd by 5pm ET to be eligible for prize drawing
Week 2
Show off Your Ass(ets) with a Brand & Visibility Audit
TUESDAY MAY 23 | 12-1pm ET
Learn how to mine for gold in your existing business & brand and maximize your existing assets into more visibility. (Why reinvent the wheel when you already have brilliance to share?)
THURSDAY MAY 25 | 12-1pm ET
This week also features a VIP bonus call with a Canva (Media Kits) and Showit (Speaker Landing Pages) branding expert to walk you through how to best implement your Brand Guide, organize, and edit your Strength on Stages assets.
Homework Due Monday May 29th by 5pm ET to be eligible for prize drawing
Week 3
Attention-Grabbing Ways to Build Your List
TUESDAY MAY 30 | 12-1pm ET
Magnetize ideal clients and opportunities using our system for creating a binge-worthy lead magnet, video script, and enticing nurture sequence.
THURSDAY June 1 | 12-1pm ET
This week also features a VIP bonus Q&A session with Melissa to brainstorm lead magnets.
Homework Due Monday June 5th by 5pm ET to be eligible for prize drawing
Week 4
Draw in More Clients Using Facebook Ads
TUESDAY June 6 | 12-1pm ET
Discover how Facebook ads, even with a small budget, can multiply your list. This session with a guest expert on Facebook Ads will walk you through how to set up a basic ad campaign, nail your targeting, and evaluate performance.
THURSDAY June 8 | 12-1pm ET
This week also features a VIP bonus Q&A session with our Facebook ads expert.
Homework Due Monday June 12th by 5pm ET to be eligible for prize drawing
Week 5
Captivate Ideal Clients & Opportunities with Social Media
TUESDAY JUNE 13 | 12-1pm ET
Discover how to use social media to get clients and decision-makers clamoring over your message. This week will feature a guest expert on social media and will get everyone in action - creating content and boosting your visibility.
THURSDAY June 15 | 12-1pm ET
This week also features a VIP bonus Q&A session with our social media expert.
Homework Due Monday June 19th by 5pm ET to be eligible for prize drawing
Week 6
Make the Press Your BFF Using Our Signature “Media Wish List” Approach
TUESDAY June 20 | 12-1pm ET
Melissa will teach you how to make a targeted “wish list” of media outlets that align with your visibility goals.
THURSDAY June 22 | 12-1pm ET
This week also features a VIP bonus training with Melissa on how to use HARO (Helpareporter.com)
Homework Due Monday June 26th by 5pm ET to be eligible for prize drawing
Week 7
How to take any idea and twirl it into a media-friendly pitch” that gets the press to say “yes
TUESDAY JUNE 27 | 12-1pm ET
Understanding how to tie your brand & business into a trend is the #1 way to secure more press coverage (and the most difficult thing to do… until this week!) Melissa is ready to spill all her best secrets on getting the press to fall head over heels for you.
THURSDAY June 29 | 12-1pm ET
This week also features a VIP bonus training with Melissa where you can get feedback on a pitch idea in a group setting.
Homework Due Monday July 3rd by 5pm ET to be eligible for prize drawing
Week 8
Turning Press Coverage into Cash
TUESDAY July 5 | 12-1pm ET
Melissa will share her favorite strategies to leverage your media coverage for an instant boost in sales & credibility.
THURSDAY July 7 | 12-1pm ET
This week also features a VIP bonus training with Melissa on how to swiftly spin media coverage into new offers for a windfall of cash you didn’t even expect!
Homework Due Monday June 26th by 5pm ET to be eligible for prize drawing
Week 9
Learn How to Get Booked & Paid on Stage
TUESDAY July 11 | 12-1pm ET
Getting the chance to speak on stage can feel like a high-stakes competition, but Robert is ready to spill his best strategies to impress decision-makers, secure your spot on stage, and get PAID.
THURSDAY July 13 | 12-1pm ET
This week also features a VIP bonus training with a guest expert who books speakers at events. They’ll share behind-the-scenes knowledge to help you secure lucrative stage deals.
Homework Due Monday July 17th by 5pm ET to be eligible for prize drawing
Celebration Ceremony
TUESDAY July 18 | 12-1pm ET
We will use this hour to celebrate all of the wins you were able to achieve in the 9 week sprint. We will also be giving away our final grand prize. The confetti, electric slide, and joy will be on an all time high - periodt!
Exactly what you get:
- Up to two weekly masterclasses with Robert, Melissa, or a guest expert.
- A stack of templates, including a nurture sequence template to welcome new people onto your list, podcast pitch template, magazine pitch template, media connection template, HARO template, TV pitch template, newspaper pitch template, freelance writer pitch template, template to pitch yourself as a speaker, social media post prompts, and a Facebook ad copy template.
- Weekly assignments you can turn in for a chance to win fabulous prizes!
- Access to the private Bankable Stories community where you can connect with one another and ask us questions.
- Special opportunities to share your story that are only available to the Bankable Stories community.
- Additional surprises (we LOVE surprising and delighting our alumni!)
