You have the degrees, promotions and proof that you create results.
People trust your judgment and call you when it matters.
Your expertise helps companies grow and other people profit.
But when it is time to explain your own work, you say too much, go too broad or teach without showing why it matters.
That is not a lack of expertise.
You need a story selling system.
One that helps the right client see themselves, value your work and take the next step.
Watch this first
Learn Robert’s three part Story Selling framework and identify the person you want your story to reach.
You will connect that person’s current problem to your expertise, your story and the offer you want them to consider.
You will leave with:
Your Story Selling Map, including the person, purpose and business direction for your story.
Learn how to tell a story that helps the right person recognize themselves, see their problem differently and become interested in your work.
We will move beyond generic teaching and inspiration to create relevance, identification and trust.
You will leave with:
The foundation of a story designed to attract your Called To Client.
Learn how to use clear examples and measurable results to show what your work makes possible.
Your future client should not have to guess why your offer is valuable.
You will learn how to connect evidence, transformation and your method so an interested person can understand why your offer is worth buying.
You will leave with:
A results story that builds belief in your work and supports a buying decision.
Learn how to use a story to introduce the next step, invite a client to continue working with you or present a higher level offer.
You will learn how to make a clear invitation without forcing your story into a sales pitch.
You will leave with:
A story connected to a next step, offer or deeper client opportunity.
Family Fireside Chat
Thursday from 7-8pm ET
Join Robert for a candid evening conversation about turning expertise into ownership and visibility into paid work.
Bring the entire week together and build a repeatable rhythm for choosing, writing, sharing and following up on one strategic story every week.
Story selling should not disappear when inspiration does. You need a system that keeps your expertise visible and your business moving.
You will leave with:
Your personal Story Selling System and a clear direction for the next story you are ready to tell.
In their words
A past participant of the Tell Your Story Challenge.
A strategic story helps your future client:
You are not telling your story because you need applause.
You are telling it because something you have lived, learned or created can help another person recognize the support they need and make a decision about working with you.
In their words
A past participant of the Tell Your Story Challenge.
Angee T.
CEO + Founder of Angee Turner Studio
“My biggest win was feeling more confident about showing my face on screen. It was scary — I added 34 new followers on Instagram in week one!”
Result
From scared on camera to 34 new aligned followers
Angee pushed past her nerves to share her first story on camera. In week one, 34 new people followed her on Instagram, and by week two she was showing up with more confidence to continue telling the right story to attract the right audience.
Pallas A.
CEO + Founder of Nine of Wands
“It was easier than I would have anticipated to find a good story — $5K in one day for my 3-week program.”
Result
$5K in one day
Pallas generated $5,000 in one day for their 3-week program and continues to grow their waitlist with their visibility.
JoAnn J.
Author of The Kingdom Influencer
“I actually followed the system and it worked for me. My biggest win is sticking to the system and repeating it each week. My email list is engaging with me!”
Result
Invited to speak
JoAnn shared one story consistently every single week. Her email list started engaging, and by week 9 she was invited to speak at an event.
This challenge is for the accomplished expert who has spent years becoming valuable inside rooms they do not own.
You are a corporate leader, consultant, educator, coach, creative, speaker, author, service provider or business owner with real career capital.
You are not searching for another motivational experience.
You are ready for a plan that helps your expertise begin building business capital of your own.
This room is for you when:
This is not a rescue mission.
Robert will bring the framework, direction and coaching. You must bring your expertise, honesty and willingness to do the work.
In their words
A past participant of the Tell Your Story Challenge.
You will know:
You will not leave with another folder of notes.
You will leave with a practical story selling system you have already begun using.
Meet Robert Hartwell
I spent ten years performing on Broadway while building a company of my own on the side.
Broadway gave me career capital, credibility and an extraordinary education. But I eventually understood that my expertise needed to create an asset and wealth that belonged to me.
I turned what Broadway taught me into The Broadway Collective, an Inc. 5000 education company that has generated millions in revenue.
Then a story I shared about buying my historic home on Juneteenth reached millions of people and became the beginning of Breaking New Ground, the award winning television series I hosted and executive produced with Oprah Winfrey’s OWN, HGTV and the Scott Brothers.
It now streams on MAX.
I am also a judge on That Thrifting Show on Hulu, and my work has been featured by CBS Mornings, Good Morning America, The Kelly Clarkson Show, The New York Times, People and Elle Decor.
My story did not replace strategy.
My story helped the right people understand the strategy, the work and the opportunity.
That is what I want to help you begin building during these five days.
I hate YAP challenges because they make visibility the goal.
YAP says:
Tell more stories so more people can see you.
Visibility is the destination.
Story selling says:
Tell the right story so the right client can see themselves.
Service, client movement and business growth are the destination.
I have no interest in teaching you to post for applause, attention or visibility without a business destination.
Visibility can be a result, but it is not the goal.
The goal is to use your experience in service of the person who needs your work.
Your story helps that person recognize their problem, understand what is possible, see the value of your expertise and take the next step toward your offer.
YAP centers being seen.
Story selling centers being of service.
And because you are building a real business, that service must lead somewhere: toward a conversation, an offer, a paying client and wealth creation of your own.
In their words
A past participant of the Tell Your Story Challenge.
You do not need:
You need expertise, a person you want to serve and the willingness to tell one strategic story at a time.
Your expertise can remain sophisticated while your message becomes easier to understand.
VIP includes replay access and a bonus live Q&A with Robert following the challenge.
Early action price
$79$49
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Price
$79
Everything you get with VIP
Only with VIP
Replays
Replay access through the Celebration Call
Bonus live Q&A
With Robert after the challenge
Extra time
To revisit and implement the teaching
Best for the client who wants to revisit the training and receive additional coaching.
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Price
$49
Best for the client who is ready to attend live and implement throughout the week.
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VIP Challenge Pass checkout
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No.
Writing is one part of the work, but this is a business challenge. You will learn how a story attracts the right person, builds belief and leads toward an offer.
No.
Visibility can result from telling stronger stories, but visibility is not the business objective. The objective is helping the right client understand the value of your work and take a clear next step.
Story selling begins with relevance, not reach.
A smaller audience of people who understand the value of your work can create more opportunity than a larger audience that watches without taking action.
Bring the expertise, result or offer you want to become known for.
The challenge will help you connect that work to the person who needs it and the stories that help them understand its value.
No.
Strategic storytelling requires relevance, not exposure. You decide what belongs in public. Robert will teach you how to create connection while protecting what remains private.
Content can earn attention without creating movement.
Story selling gives every story a clear business function and connects it to the offer you want people to understand.
No.
The framework applies to consultants, corporate leaders, educators, speakers, authors, creatives, service providers and business owners whose expertise creates a meaningful result.
Basic is designed for participants attending the challenge live.
VIP includes replay access and a bonus live Q&A with Robert following the challenge.
Choose VIP for replay access through the Celebration Call.
Protect the full two hour teaching window and additional implementation time each day.
The strongest results come when you complete the work while the teaching is fresh.
Yes.
Robert will introduce Story Selling Accelerator as the next step for participants ready for six months of coaching, accountability and consistent story selling implementation.
You have spent years building expertise, creating results and becoming valuable inside other people’s rooms.
Now it is time to use what you know and what you have lived to build a business asset of your own.
Spend five days with Robert Hartwell learning how to turn your experience into strategic stories that attract the right people, demonstrate the value of your work and lead naturally toward your offer.
Turn your story into clients and cash.
Early action passes begin at $19.
Five live days. Three kinds of stories. One strategic system. A clearer path from your expertise to the client who needs it.
Tell Your Story Challenge
$49 $79
$79
Only with VIP
Replays
Through the Celebration Call
Bonus live Q&A
With Robert after the challenge
Extra time
To revisit and implement
$19 $49
$49
Your Basic Pass includes:
Hear it from past participants
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Before you check out
Add Robert’s guided Action Kit so you can identify your strongest story selling opportunity, capture your evidence, connect your story to your offer, and see exactly where your story selling system needs support.
What is included
This is a mobile friendly, fillable PDF designed to be used while Robert teaches each day. It is not another program to finish.
Tell Your Story Challenge
VIP Challenge Pass
Live Five Day Challenge
Basic from $19
Basic $49
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